Franchise World Link Announces the signature of the Country Master Franchise for Donut King (Retail Food Group) in Sweden


The new Country Master will help DONUT KING to penetrate the North of Europe

Franchise World Link – An international master franchise consulting firm, with a strong focus on developing franchise businesses in Europe, Africa and Asia is announcing the opening of Donut King, the brand’s first Master Franchise in Sweden.

Donut King Örebro is located at Kungsgatan 23, 702 11 Örebro, Sweden. A second Donut

King store is slated to open later this year in Falun, at Holmgatan 20, 791 71 Falun, Bergströms Galleria, Sweden.

Olivier Guerrero, CEO, of Franchise World Link commented: “As we enter a new era for Franchise, Sweden is a strategic hub for Franchising in Europe. This is why we have been working with Donut King to find them a good strategic partner. This new opening in Sweden opens the door to other Country Master in Sweden and other in continental European Countries”.

About Franchise World Link

Operating in more than 15 countries, Franchise World Link aims to help international franchisors and entrepreneurs to grow their business in fast developing countries of Africa and Asia, where there is a large potential for franchise business opportunities today. We connect investors and entrepreneurs with franchisors worldwide and help investors to access the main brands.


About DONUT KING – Retail Food Group 

Retail Food Group is banking on the Swedish “fika” concept of relaxing with coffee and a sweet treat to endear the Scandinavian country to Donut King, which will open its first store there withinweeks.

The first of a 30-store rollout in the next five years, the maiden store in Örebro will serve its first doughnuts before Christmas, with new Swedish flavours like cardamom, blueberry and lingonberry to join the favourites already served in Australia.

The Gold Coast company’s first Swedish franchise partner, Jasmine Saeedi, said she was confident the brand would succeed in her community.

“Anyone who is familiar with the Swedish climate will appreciate how comforting warm cinnamon doughnuts and a cup of quality coffee will be,” Ms Saeedi, who runs her own social service business, said.

“The knowledge I’ve already accumulated through running my own business is transferable and I look forward to using my past experiences to be at the forefront of Donut King’s European expansion,” she said.

Last year alone, Australian franchises served more than 20 million customers and sold 17,208,512 cinnamon donuts.


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