Franchise World Link at The Twelfth International Conference on Digital Society and e-Governments

We are delighted to announce that Amirhossein Roshanzamir the director of Franchise World Link Regional Office in the Middle East has published a new paper titled “ Dilemmas of Branding for Start-ups” at The Twelfth International Conference on Digital Society and e-Governments – ICDS 2018 in Rome, Italy.

Amir discusses the opportunities and challenges which start-ups face in building up their brands in the digital era and suggests a three stages modular and incremental approach to build a start-up’s brand from scratch. The copy of the paper can be downloaded from below link :

http://www.thinkmind.org/index.php?view=article&articleid=icds_2018_4_10_10044

At Franchise World Link we believe reputation and brand are the most important financial assets of any franchise business model. We are also keen on working and supporting start-ups, especially in the emerging markets since we consider them to be the engines of growth for addressing local problems through creative technologies and innovative solutions.

We congratulate Amir on publishing this research and looking forward to supporting and helping start-ups in the emerging markets where we are operating.

Please contact us for more information, if you are a start-up who wish to grow or a company who plan to expand globally through franchise or license model.