France hosts the first Franchise World Link convention . Press-release. 19/06/2015

Franchise World Link is an international franchise broker focusing on helping franchise businesses to expand abroad.

The first convention for the Franchise World Link country managers was held on 27 and 28 May 2015 in Paris. Local representatives from Vietnam, Chile (South America), Kenya, Spain, Singapore, Philippines, Israel, and the Netherlands turned out for the event. Other country managers from South Africa, Australia, the United States and Morocco were attending by videoconferencing.

The convention was organized over 2 days:

On the first working day, each participant presented the activities of his own country (GDP, economic growth, franchising, Master Franchise projects in progress …). Then, the participants worked on key strategic elements to be included in a Master Franchise agreement with a particular focus on regulatory constraints applying to distribution laws in different countries. The first day ended with a benchmark of best practices from each country manager.

The next day, each representative of these countries had an appointment with selected upstream investors. These potential future master franchisees came from all over France to explain their investment projects in order to acquire the right to the French Master Franchise.

The various directors of international development for ten French franchisor also had the opportunity to meet with Franchise World Link country managers to discuss opportunities for exporting their brands to their respective countries. The feedback from our franchise professionals and the support offered to the countries of destination assured interest in international development.

“This two-day convention allowed each country manager from Franchise World Link to exchange in a more user-friendly way than via weekly video conferences. It also brought a lot to everyone in terms of sharing methodology and knowledge of the potential of franchise systems growth on every continent “specifies Olivier Guerrero, CEO of World Franchise Link.

Franchise World Link operates in 10 countries worldwide. These country managers all have experience in the world of franchising and licensing systems in their respective countries. Franchise World Link is a technology platform that connects all players in the world of franchising in fast-growing countries worldwide: individual (individual franchisee?), creator and entrepreneur, startup, franchisor, master franchisor and investor.

Franchise World Link will help you franchise your business abroad and develop your international expansion strategy. FWL is built around a business flow offering various opportunities in franchising, licensing and joint venture.

In France, World Franchise Link is represented by two very experienced professionals and franchise experts:

Thierry Bismuth, in charge of relations with the candidates (selected French investors wishing to acquire the Master Franchise for foreign brands in France).

David Borgel, in charge of relations with French retail Franchisor wishing to go international (analysis of economic feasibility, legal aspects, customs and logistics for export projects).

PR contact France : david.borgel@franchiseworldlink.com / +33 6 11 19 18 44

PR contact International : kate.hubchyk@franchiseworldlink.com